Sharing information, accumulating knowledge and preserving culture.
Culture is the lifeblood of a vibrant society, expressed in the many ways we tell our stories, celebrate, remember the past, entertain ourselves, and imagine the future. Our creative expression helps define who we are, and helps us see the world through the eyes of others. Cultural heritage broadens opportunities for education and lifelong learning, including a better understanding of history.
Education helps people think, feel, and behave in a way that contributes to their success, and improves not only their personal satisfaction but also their community. In addition, education develops human personality, thoughts, dealing with others and prepares people for life experiences. It makes people have a special status in their own society and everywhere they live in (Abdulghani Al-Shuaibi, 2014).
Essentially, knowledge sharing at the individual level is important because there are many
ways in which knowledge sharing can benefit societies. One of them is that the
dialogue involved during sharing often lead to the generation of new ideas, which is
considered as having the potential for the creation of new knowledge (Nonaka, 1994).
Innovation diffusion theory
Diffusion of innovations is a theory profound by Everett Rogers that seeks to explain how, why, and at what rate new ideas and technology spread. Rogers argues that diffusion is the process by which an innovation is communicated over time among the participants in a social system.
Rogers proposes that four main elements influence the spread of a new idea: the
innovation itself, communication channels, time, and a social system.
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